Fusiles, Camouflage and Facebook: How Colombia’s Largest Drug Influencer Turned Social Media Into a Weapon · Global Voices

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Naim Pérez, also known as Bendito Minor, promoted his role in organized crime groups, attracting the Columbia audience. His killing during a raid of authorities only increased his popularity. An investigation of the international network The Organized Crime and Corruption Reporting Project shows how algorithmic platforms were successfully used by the crime

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Naim Pérez had all the qualities that a Z Generation influencer could ask for.With a clean smile and black hair downgraded, the 27-year-old Colombian built a huge audience on Facebook, Instagram and TikTok, where he shared images of his fulminant lifestyle: fast motorcycles, big trucks and a girlfriend known as "Babecita."But behind the romantic snapshots and aspirational memes there was a darker story: under the alias "Blessed Minor," Pérez ope…

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Naim Pérez, known as “Blessed Minor”, transformed his life as commander of an illegal armed group into content for social networks and had a great impact in Colombia. His death during a government incursion earlier this month could have increased his fame. The entry Fusiles, Camouflage and Facebook: How Colombia’s biggest narcoinfluencer turned social networks into a weapon was first published in Public Question.