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Financial Times Unveils ‘For The Why’ Campaign Via New Commercial Arts
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FT 'For The Why' marks first global campaign by NCA - DecisionMarketing
The consumer subscriptions business of the Financial Times has launched a new global marketing campaign designed to highlight the FT’s strength in helping readers understand the forces shaping business, politics, the economy and the world. For The Why is the first activity developed in partnership with creative agency New Commercial Arts, which was appointed to the brief in October last year. Set against the noise, fragmentation and information …
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