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From Triangulite Boing to Custom Adidas Jerseys: This Is How Marketing Uses Printing to Build Unforgettable Brands
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PHOTOART: MERCA2.0 GEMINI Coca-Cola would hardly be the same brand without the red that identifies its cans, bottles, refrigerators and advertising campaigns. Boing would also not occupy the same place in the memory of Mexican consumers without that triangular container that turned a drink into a recognizable object. Something similar happens with Dr. Simi, whose colorful image passed from pharmacies to stuffed animals, t-shirts, caps and promo…
·Mexico City, Mexico
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