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Coca-Cola Found How to Unify the Image of Its Original and Sugar-Free Version without Losing 140 Years of History
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Coca-Cola Taste Original and Coca-Cola Without Sugar will look more like Mexican refrigerators, as the company began to deploy Icon , a visual identity that brings together both versions under the same red, dynamic tape and Spencerian typography. The change does not reach the recipe or modify the ingredients, since the bet is concentrated in the packaging. The company seeks to reduce the visual distance between the two products so that Coca-Cola…
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