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From Apothecary To Icon. The Rise Of Fernet-Branca In America.
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From Apothecary To Icon. The Rise Of Fernet-Branca In America.
How did a 180-year-old Italian digestif become one of America’s most beloved bar staples? Though Fernet-Branca has enjoyed a storied legacy in Europe since its creation in 1845, it remained a niche curiosity in the United States for much of its life. The intensely bitter, herbal liqueur was appreciated only by the most adventurous palates. Today, however, it’s a fixture behind the bar from upscale cocktail lounges to neighborhood dive bars, most…
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