FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social – Beet.TV
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FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social – Beet.TV
Many have promised connected TV will open up TV advertising for smaller ad buyers. To do so will require moving away from complex, high-touch sales toward the speed and simplicity that made digital platforms dominant. This is the thinking behind Universal Ads, a platform built by FreeWheel to create a “frictionless environment” between CTV publishers and smaller buyers, according to Cara Sogliuzzo, senior director, strategic relationships at Fre…
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