institutional access

You are connecting from
Lake Geneva Public Library,
please login or register to take advantage of your institution's Ground News Plan.

Published loading...Updated

FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social – Beet.TV

Many have promised connected TV will open up TV advertising for smaller ad buyers. To do so will require moving away from complex, high-touch sales toward the speed and simplicity that made digital platforms dominant. This is the thinking behind Universal Ads, a platform built by FreeWheel to create a “frictionless environment” between CTV publishers and smaller buyers, according to Cara Sogliuzzo, senior director, strategic relationships at Fre…
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

Bias Distribution

  • There is no tracked Bias information for the sources covering this story.

Factuality 

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Beet.TV - The Root to the Media Revolution broke the news in on Monday, July 21, 2025.
Sources are mostly out of (0)