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Franuí Launches a Boys Band 100% Ia
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2 Articles
The Argentine brand Franui, known for its frozen raspberries coated with chocolate, continues its development in France with an original campaign by Josiane. Since its launch in Hexagone in 2024, Franui has met with a great success among young consumers, despite a limited availability in stores. To strengthen this link with its community, the brand has imagined an innovative social media activation on TikTok and Instagram: the creation of a virt…
Designed to embody the fun spirit of the brand, this fictitious group entirely generated by artificial intelligence boosts Franui's summer speech on social networks and in points of sale. As summer campaigns are in full swing, Franui and Josiane agency hit a big blow by mixing pop culture, humor and technological innovation. With the creation of F.R.A.N.U.I., a completely virtual boy-band generated by IA, the brand shakes the codes of gourmet sn…
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