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France’s Publicis says AI drives its growth, raises yearly forecast again
Publicis Groupe raised its 2025 organic growth forecast to 5%-5.5% after reporting 5.7% Q3 revenue growth driven by AI-powered services and $6 billion in new business.
- On Monday, Publicis Groupe S.A. raised its full-year organic growth forecast for the second time, upgrading to rock solid 5% and aiming for 5.5%.
- Since 2015, Publicis Groupe S.A. has invested 12 billion euros in data, technology and AI, powering 73% of its operations with platforms like CoreAI and Leona.
- In Q3, Publicis reported strong top-line growth and client wins, with 5.7% organic growth, 3,529 million euros net revenue, and new clients PayPal, Paramount Skydance, and Orange.
- Publicis's client retention and dealmaking strengthened its market position by retaining 98% of its top 100 clients over five years while acquisitions contributed 268 million euros, widening the gap with WPP, Omnicom, Dentsu and Interpublic.
- Looking ahead, Publicis says its new-billings momentum sets it up for 2026, with net new billings reaching 2024 levels and expecting to outperform the industry next year, with around +5% organic growth.
14 Articles
14 Articles
France’s Publicis says AI drives its growth, raises yearly forecast again
French advertising firm Publicis on Monday raised its full-year organic growth forecast for the second time, highlighting artificial intelligence products as its main growth driver.Read MoreThe post France’s Publicis says AI drives its growth, raises yearly forecast again first appeared on The Who Dat Daily.
The French advertising giant Publicis announced on Tuesday that it will increase its annual forecasts after a third quarter above expectations, driven by an increase in demand for its products and services doped with the AI. The group now forecasts an organic growth of 5% to 5.5% for 2025, compared to 5% previously, according to a press release. "We do not see any slowdown in the (public) spending of our customers and an acceleration of demand f…
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