Fortnum & Mason launches £100 a year loyalty scheme - DecisionMarketing

Fortnum & Mason launches £100 a year loyalty scheme - DecisionMarketing

Upmarket department store Fortnum & Mason is aiming to prove its allure to well-heeled shoppers by shunning the traditional loyalty club practice of luring in consumers with bargain prices; instead its customers actually have to pay £100 a year for the privilege. The retailer, which opened its doors in 1707 and secured its first Royal Warrant in 1910, has unveiled its first membership scheme, with a difference. “Friends of Fortnum’s” is an annua…

Fortnum's introduces first-ever membership scheme - InternetRetailing

Luxury department store Fortnum & Mason has launched its first membership programme, aimed at its dedicated community of food and drink enthusiasts.  Friends of Fortnum’s is an annual £100 subscription that grants members an exclusive welcome gift, seasonal online shopping treats, and complimentary next-day UK delivery for orders over £25.  Additionally, subscribers gain access to special event tickets and other perks when shopping instore or di…