Former tech salesman finds sweet success with Jefe's Grains Granola

Former tech salesman finds sweet success with Jefe's Grains Granola

Jeff Berk isn’t taking his retirement sitting down. Rather, he’s moving it into the kitchen. A former software salesman, Berk has found another calling as an entrepreneur and creator of Jefe’s Grains Granola. “It’s fun to put a product out there that people like,” he said.  Jefe’s Grains Granola founder Jeff Berk sells his granola at the Lucky Platter Pantry. Credit: Carrie Jackson Like many startups, Jefe’s Grains Granola began with a DIY desir…