Former Playground Xyz Founder Launches Parallel to Pioneer Customer Suitability in Digital Advertising

AdTech pioneer returns with mission to reinvent digital advertising

Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, has announced his return to AdTech with the launch of Parallel. Launched in Sydney and London, Parallel allows brands to quantify and optimise resonance – the fit between a customer, an ad and the content they’re viewing – across live advertising campaigns. Rob Hall, CEO of Parallel, said: “Today, impressions are checked for brand safety …

Former Playground xyz founder launches Parallel to pioneer Customer Suitability in digital advertising

Parallel’s mission is a world first: to put the customer’s voice into every ad impression, using digital twins to identify where ads will resonate most Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, announced his return to adtech with the launch of Parallel, an industry-first platform introducing Customer Suitability – a new approach to media buying that aims to bring the voice of the…

Former Playground xyz founder Rob Hall launches Parallel to pioneer Customer Suitability in digital advertising

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Rob Hall Launches Adtech Startup Parallel

Rob Hall gets his protractor, rather than his dictionary, out to christen his new startup.