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Ford brings 'big-cat' to life in new campaign - Marketing Beat

Summary by Marketing Beat
Ford has unveiled a “high-energy” campaign for its electric vehicle, Puma Gen E. Titled ‘On the Prowl’, the campaign follows the launch of the car in all European markets. Devised by Wieden + Kennedy, the hero spot is soundtracked to Everybody Wants to be a Cat. It follows the electric vehicle as it traverses the city streets, interacting with feline companions. Subscribe to Marketing Beat for free Sign up here to get the latest agency-related n…
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Marketing Beat broke the news in on Friday, May 23, 2025.
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