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Follow-Up Emails in Digital PR: What the Data Tells Us
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Follow-Up Emails in Digital PR: What the Data Tells Us
BuzzStream email data tells us that follow-ups are effective, but only a point. Email follow-ups are almost universally used in PR campaigns. When we polled PRs about their use of follow-up emails in our 2025 State of Digital PR Report, only 2 out of 100 said they don’t use follow-ups. Muck Rack’s State of Journalism found that 51% say one follow-up is ideal (and 48% say it should come within 3–7 days). With all of this information coming at us,…
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