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UF Signs Deal Including Cryptocurrency Logos in The Swamp
The multiyear partnership will also fund financial and technology education for Florida student-athletes and the campus community.
- Florida announced a multiyear sponsorship deal with Ripple on Friday that will generate $5 million annually by placing XRP logos on the Swamp's playing surface.
- Universities face escalating financial obligations from the House v. NCAA settlement, which requires distributing $20.5 million annually to athletes; a 2024 NCAA ruling permitting corporate field logos provides schools a necessary revenue stream.
- The XRP logo will appear on each 25-yard line starting Saturday when Jon Sumrall's Gators host Florida Atlantic, surpassing the $1 million per game Geico paid last year.
- Beyond field branding, Ripple will support financial and technology education for Florida student-athletes. Athletic director Scott Stricklin said the partnership "brings together two organizations that think boldly about the future."
- Ripple, a provider of blockchain solutions, gains digital properties and event signage through this agreement, positioning the Gators to integrate digital assets into traditional sports infrastructure.
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17 Articles
17 Articles
Associated Press News+11 Reposted by 11 other sources
Florida signs a multiyear deal with Ripple that includes cryptocurrency logos in the Swamp
Florida has a multiyear sponsorship contract with Ripple that will generate $5 million annually by placing field logos in the Swamp.
·New York, United States
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Ripple will take the XRP brand to the Ben Hill Griffin Stadium field and to Florida Athletics digital properties since the 2026 season, in a multi-year agreement that also includes financial and technological education for students-athletes and the university community. *** The XRP logo will appear in the field, digital properties and event signage of Florida Athletics. Ripple will support financial and technological education programs on tradit…
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Total News Sources17
Leaning Left5Leaning Right0Center9Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 36%
C 64%
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