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Unilever and Google Cloud Partner to Pioneer Next Generation of Consumer Goods Technologies
6 Articles
6 Articles
Unilever partners with Google Cloud to use its advanced AI to drive brand growth
The five-year partnership will see Unilever’s global brands united with Google Cloud’s artificial intelligence (AI), accelerating the giant’s business transformation through advanced AI, data, platform and next-generation marketing capabilities
Unilever, an industrial giant in consumer products, signs a 5-year contract with Google Cloud. Unilever wants to accelerate its transformation by integrating advanced AI and the new-generation marketing capabilities of Google Cloud with all its products (more...)This article The giant Unilever adopts Google's Cloud for a doped marketing at the AI appeared first on La Revue du Digital.
Unilever turns to AI for 'new era of shopping for brands' - DecisionMarketing
Unilever is aiming to accelerate business transformation through its use of advanced AI, data, platform and next-generation marketing capabilities — and build a new model for how consumers discover and shop for brands — on the back of a new five-year deal with Google Cloud. The partnership is designed to help drive growth and desirability for Unilever’s global brand portfolio — including brands Dove, Vaseline and Hellmann’s — using Google Cloud…
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