First look: & Other Stories unveils new branding and first collection under Jonathan Saunders

New brand identity and logo for & Other Stories - RetailDetail EU

& Other Stories introduces a revamped brand identity and launches its first collection under creative director Jonathan Saunders. It is the beginning of a broader renewal at H&M Group's subsidiary brand.

& Other Stories reveals new branding and logo

Fashion business & Other Stories has revealed fresh branding and its first collection under chief creative officer Jonathan Saunders. The firm’s logo has been changed to a clean, capitalised font from its previous handwritten design, Drapers reported. The “first chapter” of its autumn/winter collection, which “re-imagines everyday pieces with an elevated edge,” was made available from 2 September. The selection takes inspiration from the 1960s, …

& Other Stories reveals new branding and logo - Retail Gazette

Fashion business & Other Stories has revealed fresh branding and its first collection under chief creative officer Jonathan Saunders. The firm’s logo has been changed to a clean, capitalised font from its previous handwritten design, Drapers reported. The “first chapter” of its autumn/winter collection, which “re-imagines everyday pieces with an elevated edge,” was made available from 2 September. The selection takes inspiration from the 1960s, …

First look: & Other Stories unveils new branding and first collection under Jonathan Saunders

Drapers First look: & Other Stories unveils new branding and first collection under Jonathan Saunders H&M Group-owned & Other Stories has unveiled new branding and has launched the initial pieces from its first collection under chief creative officer Jonathan Saunders.The post First look: & Other Stories unveils new branding and first collection under Jonathan Saunders appeared first on Drapers.