Finally, Americans Are Catching On to Medjool Dates—and This Brand Saw It Coming
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Finally, Americans Are Catching On to Medjool Dates—and This Brand Saw It Coming
If you’ve ever tried to find Medjool dates in a grocery store, you know it’s not always intuitive. You might check near the bananas, wander toward the baking aisle, or give up and ask someone. Until recently, date packaging rarely did itself any favors: generic plastic clamshells, muted colors, minimal context. The fruit may have been sweet, but it didn’t exactly look like it. That started to change in 2019, when a line of brightly packaged, Cal…
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