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FIFA announces Salesforce as Official Tournament Supporter of FIFA World Cup 2026 and FIFA Women’s World Cup 2027
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FIFA announces Salesforce as Official Tournament Supporter of FIFA World Cup 2026 and FIFA Women’s World Cup 2027
FIFA announced the #1 Agentic customer relationship management (CRM) platform, Salesforce, as an Official Tournament Supporter of the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. The partnership will see Salesforce support a range of operational and fan-facing functions across both tournaments, with Agentforce 360 and Slack helping FIFA deliver seamless experiences for fans, volunteers, Host City authorities, suppliers and other tour…
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