Federal Bank Anchors the Savings Narrative with 'Savings Ki Vidya' Campaign

Federal Bank Anchors the Savings Narrative with 'Savings Ki Vidya' Campaign

Get latest articles and stories on Business at LatestLY. Mumbai (Maharashtra) [India], May 23: Federal Bank, a leading private sector Bank, launches its latest integrated marketing campaign titled, Savings Ki Vidya, to prime up its deposit books. The new campaign 'Savings ki Vidya', featuring acclaimed actress and brand ambassador Vidya Balan in a refreshing new role, carves out a Category space in the Consumer's mind by setting up a refreshing …

Federal Bank's 'Savings Ki Vidya' campaign features brand ambassador Vidya Balan in a new avatar

Federal Bank's 'Savings Ki Vidya' campaign features brand ambassador Vidya Balan in a new avatar MUMBAI: Federal Bank, a private sector Bank, launches its latest integrated marketing campaign titled Savings Ki Vidya, to prime up its deposit books. The new campaign 'Savings ki Vidya', featuring actress and brand ambassador Vidya Balan in a new role, looks to carve out a category space in the Consumer’s mind by setting up a narrative for savings a…

Federal Bank launches new campaign with Vidya Balan to promote smart saving habits

Federal Bank, a leading private sector bank, has launched its latest integrated marketing campaign titled “Savings Ki Vidya” to boost its deposit base. The campaign, featuring acclaimed actress and brand ambassador Vidya Balan in a refreshing new role, aims to establish a unique position in the consumer’s mind by presenting a fresh and engaging narrative around savings and deposit mobilization.