Apple Unveils iPhone Duo, Its First Foldable, at $1,999
- John Ternus became Apple's new CEO on September 1 and is leading the company's annual hardware event in Cupertino, marking the first major product launch under his leadership.
- Apple is expected to unveil the iPhone 18 Pro series and introduce its first foldable smartphone, rumored as the iPhone Ultra, featuring a book-style design and starting around $2,000.
- The foldable iPhone aims to enter the small but growing foldable smartphone market, which includes competitors like Samsung.
- Alongside the new iPhones, Apple plans to announce updated Apple Watch models, AirPods, and smart home devices integrated with advanced AI features.
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Apple introduces the new iPhone Duo
Apple's iPhone Duo is its first foldable phone.
Seven years after its competitor Samsung, Apple is investing in the market for foldable phones with the iPhone Duo, unveiled on Wednesday.
Apple introduced its first foldable iPhone on Wednesday: the iPhone Duo. The Apple Event 2026 also featured the iPhone 18 Pro, new Apple Watches and the AirPods 5.
On Wednesday, Apple unveiled the first folding iPhone in its range, named Duo. Capable of turning into a small tablet, it takes on an amazing format, already initiated by the competition in recent months.
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