“Fandom Isn’t A Niche Anymore”: Snack Drawer Says Fan Culture Could Be The Key To Brand Growth In 2025

Fandom is the future: Snack Drawer’s new report declares the fan takeover of culture and commerce - adobo Magazine Online

MELBOURNE, AUSTRALIA – Fandom is now front and centre in culture, and brands ignoring it do so at their peril according to the latest report by Snack Drawer. “Fandomination!: A Brand Growth Playbook in a Culture-Driven World,” uncovers how fandoms have gone from niche obsession to mainstream force, rewriting the rules of consumer behaviour in 2025.Based on a nationally representative survey of 2,000 Australians, the report reveals a seismic cult…

“Fandom Isn’t A Niche Anymore”: Snack Drawer Says Fan Culture Could Be The Key To Brand Growth In 2025

Remember when your parents told you you'd go nowhere writing One Direction fan fiction? Jokes on you Mum & Dad!

Fandom no longer a niche: 3 in 5 Aussies consider themselves fans - says new Snack Drawer report

Snack Drawer, the culture-first agency helping brands get ‘Well Earned Attention’, has released Fandomination!: A Brand Growth Playbook in a Culture-Driven World – a new report examining how fandoms are reshaping marketing, culture and consumer behaviour in 2025. In an age where passive impres