EXPERT on Call - HEALTHCARE CHALLENGER BRANDS - The Importance of Segmentation in Marketing Plans for 2025
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EXPERT on Call - HEALTHCARE CHALLENGER BRANDS - The Importance of Segmentation in Marketing Plans for 2025
How smart segmentation is redefining pharma engagement. Marketing has become a game of who can engage whom and in what context, with a message that resonates. Segmenting and targeting that audience involves using one message for the largest identifiable potential customer group, usually based on demographic, geographic, behavioral, or psychographic similarities. There is now a move from targeting these larger swaths of the audience to microtarge…
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