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We’ve aggregated 33 of pm360online.com’s headlines and news stories over the past 3 months.

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Top pm360online.com News

Artificial Intelligence · São Paulo

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

100% Center coverage: 1 sources

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.See the Story

PM360 Q&A with Sloane & Company CEO Darren Brandt

Darren Brandt, CEO of Sloane & Company, is a veteran communications strategist with more than 30 years of experience helping companies navigate media relations, corporate positioning, and critical transitions—particularly in the healthcare, financial services, and technology sectors. In this interview, Darren shares insights on his recent transition to sole CEO, the leadership principles shaping Sloane’s culture, and how the firm is adapting to …Read Article

Artificial Intelligence · Ames

Understanding the Transformative Impact of AI: An MIT Sloan Career Development Office Conversation with Wei Zhang, Kingland Faculty Fellow in Business Analytics and Associate Professor of Marketing at the Debbie and Jerry Ivy College of Business, Iowa Sta

There are two schools of thought: one sees AI as a force multiplier for societal good, and the other envisions a doomsday scenario. Do you foresee any existential or catastrophic AI risk? If so, how so? Let me begin with a confession: it is becoming increasingly challenging to keep up with the rapid flow of experimentation, innovation, and research results emerging around large language models (LLMs), which are the basis for Generative AI. AI’s …Read Article

PharmaForceIQ Announces Substantial Growth as it Expands Optichannel Engagement Solutions

Open the article to view the coverage from pm360online.com Read Article

Revolutionizing Clinical Research: Evolution Summit 2025 to Bring Together Industry Pioneers in Montreux, Switzerland

Open the article to view the coverage from pm360online.comMontreux · Montreux Read Article

EXPERT on Call - HEALTHCARE CHALLENGER BRANDS - The Importance of Segmentation in Marketing Plans for 2025

How smart segmentation is redefining pharma engagement. Marketing has become a game of who can engage whom and in what context, with a message that resonates. Segmenting and targeting that audience involves using one message for the largest identifiable potential customer group, usually based on demographic, geographic, behavioral, or psychographic similarities. There is now a move from targeting these larger swaths of the audience to microtarge…United States · United States Read Article

Leadership: The Secret Ingredient

Great Strategy Starts with Great People—and Great People Follow Great Leaders In today’s evolving marketplace, Pharma companies continue to adjust their strategic approach with how they go to market, to drive revenue and optimize profitability. The approach is to hire the best talent and then provide those people with the right strategic plan and resources to succeed. This approach assumes that top talent, operating at their highest level and ex…Pharma Read Article

Rethinking the Strategic Planning Process

A Better Approach to Marketing Plans Every summer for many years, my professional life followed a predictable pattern. As soon as the calendar turned to planning season, my days became consumed with fitting our marketing strategies into the company’s standardized planning template. I often felt like I was forcing a round peg into a square hole, though I understood the corporate need for consistency across all brands. The lesson from that yearly …Brazil · Brazil See the Story

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Top pm360online.com News

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

PM360 Q&A with Sloane & Company CEO Darren Brandt

Understanding the Transformative Impact of AI: An MIT Sloan Career Development Office Conversation with Wei Zhang, Kingland Faculty Fellow in Business Analytics and Associate Professor of Marketing at the Debbie and Jerry Ivy College of Business, Iowa Sta

PharmaForceIQ Announces Substantial Growth as it Expands Optichannel Engagement Solutions

Revolutionizing Clinical Research: Evolution Summit 2025 to Bring Together Industry Pioneers in Montreux, Switzerland

Patient Service Programs (PSPs): The New Brand Differentiator in Pharma

BIO – Biotech Without Borders - Medika Life

Revolutionizing Clinical Trials: Evolution Summit 2025 Returns to San Diego

EXPERT on Call - HEALTHCARE CHALLENGER BRANDS - The Importance of Segmentation in Marketing Plans for 2025

Leadership: The Secret Ingredient

Rethinking the Strategic Planning Process

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