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Artificial Intelligence · United StatesPHILADELPHIA, PA — The 2025 Laboratory Leadership Report, released this week, reveals that diagnostic laboratory leaders view digital pathology and artificial intelligence (AI) as crucial to advancing precision medicine. The findings highlight a sector increasingly focused on modernization amidst challenges such as staffing shortages and financial pressures. Conducted by The Dark Intelligence Group on behalf of Proscia®, the report surveyed 360 …See the Story
Digital Pathology and AI Viewed as Vital to Advancing Precision Medicine
Brazil · BrazilA Better Approach to Marketing Plans Every summer for many years, my professional life followed a predictable pattern. As soon as the calendar turned to planning season, my days became consumed with fitting our marketing strategies into the company’s standardized planning template. I often felt like I was forcing a round peg into a square hole, though I understood the corporate need for consistency across all brands. The lesson from that yearly …See the Story
Rethinking the Strategic Planning Process
United States · United StatesHow smart segmentation is redefining pharma engagement. Marketing has become a game of who can engage whom and in what context, with a message that resonates. Segmenting and targeting that audience involves using one message for the largest identifiable potential customer group, usually based on demographic, geographic, behavioral, or psychographic similarities. There is now a move from targeting these larger swaths of the audience to microtarge…Read Article
EXPERT on Call - HEALTHCARE CHALLENGER BRANDS - The Importance of Segmentation in Marketing Plans for 2025
Leadership: The Secret Ingredient
Navigating One’s Career Journey to the C-Suite: An MIT Sloan Career Development Office Conversation with Cristina Ortega Duran, President of Evinova, a Separate Health-Tech Business of AstraZeneca
Advancing Learning & Development in the Life Sciences Industry: An MIT Sloan Career Development Office Conversation with Sharon Lustig, CEO of CMR Institute
Integrating AI & ML in Biotech Manufacturing: How Modern Technology is Revolutionizing the Production of Advanced Therapies – An MIT Sloan Career Development Office Conversation with Ran Zheng, CEO of Landmark Bio
Manchester hosts prestigious Healthcare Business Awards Ceremony
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