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Experiential Media Networks Need Unified Buying to Scale, Says LiveRamp’s Stanichev – Beet.TV
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Experiential Media Networks Need Unified Buying to Scale, Says LiveRamp’s Stanichev – Beet.TV
CANNES, France – The airport screen showing a tourism ad and the hotel room product sample from a CPG brand might feel like completely different advertising experiences. But, for the consumer walking through that journey, it’s one seamless moment of attention. While platforms like Uber, DoorDash, and Connective have built substantial advertising businesses by bridging online and offline touchpoints, the traditional siloing of media budgets conti…
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