US Edition
Trump’s FTC Announces Merger Condition that Prohibits Advertising Boycotts
- On June 23, 2025, the U.S. Federal Trade Commission approved a consent order affecting Omnicom's $13.5 billion acquisition of Interpublic to bar politically motivated advertising boycotts.
- The order followed a months-long FTC investigation that raised concerns about unlawful coordination to block ad spending based on publishers' political or ideological views.
- Under the order, Omnicom cannot steer ad dollars away from publishers for political reasons unless clients specifically request it, and it must document exclusions annually for five years.
- Omnicom CEO John Wren called clearing this regulatory hurdle an important step toward closing the deal, while analysts noted the order may add regulatory burden and affect news monetization.
- The decade-long consent order grants the FTC oversight over Omnicom's ad spending, signaling other global agencies to anticipate similar scrutiny amid evolving political and market risks.
27 Articles
27 Articles
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The Federal Trade Commission is reviewing a merger between two giant advertising agencies, Omnicom and Interpublic. Normally, this deal would be the sort of thing that wouldn’t generate a ton of attention outside of industry watchers. But we live in...
FTC Approves Merger of Ad Giants Omnicom and IPG After They Promise Not to Censor Conservatives
The FTC has approved Omnicom Group's acquisition of IPG after the advertising giants agreed not to collude on politically motivated ad boycotts to censor conservative viewpoints. The post FTC Approves Merger of Ad Giants Omnicom and IPG After They Promise Not to Censor Conservatives appeared first on Breitbart.
FTC Approves Merger Creating World’s Largest Media-Buying Ad Agency, Warns Against Censorship
The Federal Trade Commission (FTC) has approved advertising services giant Omnicom Group Inc.’s $13.5 billion acquisition of ad company The Interpublic Group of Companies Inc. (IPG) under the condition that Omnicom does not engage in political or ideological discrimination, the agency said in a June 23 statement. New York-based Omnicom acts on behalf of its clients to buy ads to be displayed on media publishers. On Dec. 9, 2024, Omnicom announce…
FTC Shakes Up Global Ad Industry: No More Blacklists, No More Bias
The FTC has approved a major merger between Omnicom and IPG but required both advertising giants to end all coordination that discriminates against political viewpoints. This deal marks a turning point for free speech and conservative media outlets long excluded from ad revenue. Key Facts: Omnicom and IPG’s $13.5 billion merger creates the world’s largest advertising firm. FTC Chairman Andrew Ferguson secured an agreement that bars future coord…
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