EXCLUSIVE: Khloé Kardashian’s Khloud Expands Functional Snack Line With Collagen-infused Chips

Get on board, because there’s no stopping the $3tn proteinmaxxing train

Khloé Kardashian’s Khloud protein snack brand is an example of what’s possible for the protein market. Starting with protein-packed popcorn, the brand has since branched out to protein chips with collagen. She’s right on the money. Much like Popeye gaining superhuman powers from spinach, the protein market shows no signs of slowing. According to Euromonitor International, global protein demand is projected to grow by 11% between 2024 and 2029.

How Khloé Kardashian’s popcorn brand Khloud got ahead of the protein craze

Khloud is winning over consumers at Target, Starbucks, and Walmart. For Khloé Kardashian, the journey to this point has been "a lot of trial and error."

EXCLUSIVE: Khloé Kardashian’s Khloud Expands Functional Snack Line With Collagen-infused Chips

Named Khloud Plus, the line builds on the success of its Protein Chips launch, debuting in the same three flavors plus an exclusive Walmart offer.