Everyone’s talking about: Yerba mate – can this tea really help me lose weight and gain energy?

Everyone’s talking about: Yerba mate – can this tea really help me lose weight and gain energy?

Yerba mate is a bitter, caffeinated tea drink that has been popular in South America for centuries. Sometimes called the “beverage of champions”, yerba mate attracted international attention in 2022, when the Argentina football team took 240kg of it to the World Cup in Qatar – which they went on to win.

When Is $200M In Sales Just The Beginning? When The Brand Is Yerba Madre.

Yerba Madre is a brand nearly synonymous with its namesake ingredient. But in a country where most consumers have never even heard of yerba mate, a caffeine-laden herbal infusion native to South America, how do you build a household name around it? Guiding that vision is Ben Mand, who was named CEO of Yerba Madre in March 2024. Formerly known as Guayakí, the company has been pioneering yerba mate-based beverages since 1996, offering both loose-l…