Former Nintendo Boss Satoru Iwata Tasked Europe Staff to Play Animal Crossing: New Leaf Daily, Says Ex-PR Manager
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Iwata wanted everyone at Nintendo to play Animal Crossing: New Leaf before launch to understand value
Former Nintendo PR manager Ashely Day has appeared on the Back Page Podcast to talk about his time at Nintendo. One of the thing he brought up was the late Nintendo president Satoru Iwata wish for all Nintendo employees to play Animal Crossing: New Leaf before the game’s release to fully understand its unique appeal. He… Read More »Iwata wanted everyone at Nintendo to play Animal Crossing: New Leaf before launch to understand value Source
This 2026 marked 11 years since the death of Satoru Iwata, Nintendo’s former president. There’s no doubt that his loss still resonates deeply among fans and industry in general. We’ve now heard interesting statements about the creative. According to Ashley Day, former Nintendo UK public relations manager, Satoru Iwata pushed for a little [...]
"Every single employee at Nintendo Europe" was tasked with playing Animal Crossing: New Leaf daily, months before launch, by former boss Satoru Iwata, says ex PR
Look, sometimes you're really proud of something and want to show it off. Even as the CEO of Nintendo, Satoru Iwata was not immune to this, since he apparently made sure everyone at Nintendo Europe was playing Animal Crossing: New Leaf ahead of the game's launch.Speaking on the Back Page podcast (spotted by FRVR), Ashley Day, a former PR and social media manager at Nintendo UK, recalls the experience in a retrospective on the Nintendo DS. "There…
Former Nintendo boss Satoru Iwata tasked Europe staff to play Animal Crossing: New Leaf daily, says ex-PR manager
The late and legendary Nintendo president Satoru Iwata had an unusual request for European employees leading up to the launch of 2013’s Animal Crossing: New Leaf, according to a former Nintendo UK staffer. On the latest episode of The Back Page podcast (via FRVR and GamesRadar+), former PR manager Ashley Day revealed how “there was a very unusual push behind the scenes” to help make the 3DS life sim a success. “This came down from the top. It …
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