Eco-Minded Consumers Waste More Food Than Those Focused on Healthy Eating, Shows Study

Beyond the Green Label: Why Health-Conscious Shoppers Waste Less Food Than Sustainability Advocates

In a world striving to eat better and waste less, a paradox sits quietly in our kitchens: the more people shop with sustainability in mind, the more likely they are to waste food—unless they’re also thinking about nutrition. This is the striking conclusion of a new study published in Resources, Conservation & Recycling, which challenges long-held assumptions about environmentally aware consumers and their actual impact on food waste reduction.Fu…

Eco-Minded Consumers Waste More Food Than Those Focused on Healthy Eating, Shows Study

4 Mins Read People who are more focused on nutrition tend to waste less food than those who are eco-conscious, according to a new study. The most effective way to get people to waste less food is not to push them to be sustainable, but to encourage them to eat healthily. That’s according to a new study by researchers at the University of Adelaide, which surveyed the food choice drivers of over 1,000 Australians to find a paradox around food wast…