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EasyShop.com opens in Ireland as challenger to Amazon

Summary by RTÉ
EasyShop.com, a new multi-category marketplace set to rival Amazon, is officially opening in Ireland and across 20 other European countries today.

3 Articles

easyShop.com, a new marketplace platform belonging to the easy brand family, has launched in 21 European countries. The project is being developed by Sir Stelios Haji-Ioannou, founder of easyJet, and the platform's technology and operations are handled by OnCommerce. The service aims to compete with Amazon by offering sellers access to multiple marketplaces through a single account and automatic VAT calculation.

Reading Time: 2 minutes ago, thirty years ago, Sir Stelios Haji-Ioannou launched easyJet to provoke dedicated airlines. Now, the founder of the Easy Brands family brings the same challenger philosophy to the online shopping area through easyShop.com, a new multi-category marketplace that aims to compete with Amazon and that is officially available in 21 European countries.

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RTÉ broke the news in Ireland on Tuesday, October 13, 2026.
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