E-commerce SEO: Optimizing Product Pages for Conversions

How Consistent SEO Efforts Lead to Long-Term Conversion Gains

How Consistent SEO Efforts Lead to Long-Term Conversion Gains By Felix Akinnibi SEO is not set-and-forget— rather, it’s a sustained commitment that keeps paying back over months and years. As an SEO specialist, I’ve seen campaigns that sprint out of the gate with a lot of optimizations but then they lost momentum and everything eventually fizzles out. I’ve also seen businesses that treat SEO as an ongoing discipline reap compounding rewards in o…

E-commerce SEO: Optimizing Product Pages for Conversions

Most e-commerce websites rely on extensive paid media and other digital traffic strategies to bring traffic to their sites. Low conversion rates are common in today’s online retail consumer behaviors. Even if yourE-commerce SEO strategy is getting visitors, if you do not have optimally performing product pages, your potential customers will have a frustrated experience and will abandon their cart while you are spending capital on traffic to the …