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DuPont launches global brand for electronics spin-off - DecisionMarketing
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DuPont launches global brand for electronics spin-off - DecisionMarketing
DuPont, the $29.1bn business, has unveiled the name and branding of the planned spin-off its electronics business Qnity Electronics, created and designed by global brand, experience and marketing consultancy Lippincott. Qnity, which represents a combination of the symbol for electrical charge ’Q’ and ’unity’, aims to be one of the largest and broadest solutions providers to the semiconductor and electronics industries, enabling advanced computin…
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