Published 1 month ago • United States • Updated 28 days ago

Dun & Bradstreet Powers New Marketing Opportunities by Seamlessly Integrating Business Data with Consumer Insights, Enabling Personalized Omnichannel Campaigns at Scale

Summary by MarTech Series

D&B ID Graph Plus advanced identity solution unlocks privacy-sensitive personalization with B2B2C intelligence Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled D&B ID Graph Plus, a cutting-edge identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals, offering expanded visibility to 360-degree customer profiles. Leveraging its high-quality, trusted…

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demandgenreport.com

Dun & Bradstreet’s New Tool to Create 360-Degree Customer Profiles - Demand Gen Report

Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, which are then enhanced by consumer intelligence and digital signals. The ID Graph is also associated to the D-U-N-S Number, a unique identifier assigned to businesses that provides business data linkage to ensure precise and compliant identity reso…

28 days ago

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