Drypers' new campaign via Havas Malaysia urges parents to think twice before buying diapers

Drypers' new campaign via Havas Malaysia urges parents to think twice before buying diapers

In the face of a growing influx of cheap diaper alternatives flooding the market, Drypers has teamed up with Havas Malaysia to launch a bold and provocative campaign titled “Pastikan Drypers, Baru Beli” (“Be Sure Before You Buy”). The campaign urges mothers to carefully reconsider their diaper choices – particularly when it comes to so-called ‘Cap Ayam’ diapers, a colloquial Malaysian term for generic, unverified products from uncertified brands.