Why Is Dry January so Popular?

Why is Dry January so popular?

Wrapping up Dry January? An expert has answers for you about why taking a break from drinking alcohol has become so popular. Millions of people worldwide begin the new year by participating in Dry January, a monthlong break from alcohol that has evolved from a niche wellness challenge into a mainstream cultural phenomenon. “The rising popularity of Dry January and similar temporary alcohol abstinence challenges seems to follow broader health and…

Dry January is dead. Long live intentional drinking.

Elimination has evolved into moderation and it’s a preview of how changing consumer preferences affect year-round demand for alcohol and non-alcohol brands alike.