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DoubleVerify strengthens adtech ecosystem, makes strategic investment in FirstPartyCapital

Summary by MediaBrief

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, the software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally while reinforcing DoubleVerify’s commitment to driving innovation in digital adverti…

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DoubleVerify invests in FirstPartyCapital

New Delhi: FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, has received a strategic investment from DoubleVerify, the software platform for digital media measurement, data, and analytics. In a statement, the company said that the investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally. "This investment from DV marks…

2 days ago

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martech360.com

DoubleVerify Fuels AdTech Innovation with Strategic Investment in FirstPartyCapital

DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has made a strategic investment in FirstPartyCapital (FPC), an early-stage venture capital firm specializing in adtech, martech, and digital media. This partnership supports FPC’s mission to accelerate the growth of high-potential adtech startups while reinforcing DV’s commitment to fostering AI-driven innovation in digital advertising. “This inves…

2 days ago

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