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Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA
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Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA
With the constantly changing landscape in the field of public relations, digital presence is now as important as media mentions. Although the classic approaches to PR certainly remain important, the work of a comms expert today should be built around the idea of the integration of virtual presence, web credibility, and search engine optimization. With With an increasingly saturated online space, competitive brands are scrambling for the same onl…
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