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Does (Email) Length Matter? What 5M Emails Tells Us About Engagement
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Does (Email) Length Matter? What 5M Emails Tells Us About Engagement
Emails under 300 words get the highest open and reply rates—brevity significantly boosts engagement. Including full press releases or long intros may lower pitch effectiveness; link out to details instead. Focus on journalist relevance—tailor pitches to their beat, not just broad verticals. Authentic personalization beats generic flattery—avoid space-wasting compliments. Use Dropbox or Google Drive links for datasets to reduce clutter and help b…
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