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Do Canadians plan to buy U.S. booze when it returns? Here’s what we learned
Premiers are considering restoring American liquor to shelves as a trade deal nears, while a Pollara poll found about 80% support for the ban.
On Wednesday, Canadian premiers agreed to restock American liquor as a "sign of good faith" during trade negotiations, following Prime Minister Mark Carney's request to President Donald Trump's administration.
Provinces implemented the alcohol ban in February 2025 to protest tariffs imposed by President Trump; about 80 per cent of Canadians initially supported it, though roughly half would now accept lifting it for a trade deal.
Newfoundland and Labrador holds roughly $400,000 in American inventory, with around 11 per cent of December stock remaining after the province donated $750,000 in net profits to the Community Food Sharing Association.
Premier Tony Wakeham confirmed compliance Thursday, emphasizing consumer choice: "The question of whether or not people will support it, that's the individual's choice," he told reporters.
Canadian officials aim to finalize a broader trade agreement by Friday, though actual consumer purchasing habits will ultimately determine whether restocked American products succeed on Canadian shelves.