Disney and Medicinema capture 'magic of cinema' in new campaign - Marketing Beat

Disney campaign brings big screen to hospital beds - Mobile Marketing Magazine

The Walt Disney Company UK and Ireland has launched a heartfelt new campaign in support of MediCinema, a long-term charity partner, to spotlight the healing power of cinema for NHS hospital patients. The campaign aims to raise awareness and support for MediCinema, a UK charity that builds and operates cinemas inside hospitals. These special theatres are equipped to accommodate beds, wheelchairs, and medical equipment, allowing patients and their…

Disney and Medicinema capture 'magic of cinema' in new campaign - Marketing Beat

The Walt Disney Company UK and Ireland has unveiled a new campaign for Medicinema to raise awareness about the “magic of cinema” for NHS patients. Disney has worked with MediCinema for the past 25 years through its Movie Moments Programme, which brings movies to patients, their families and medical staff. At the centre of the work is a 90-second film that was crafted by Feref and produced by Tinderflint. The spot tells the story of three childre…