US Edition
Published • loading... • Updated
DISH Media Sidesteps IP Targeting Woes With Direct Customer Signals – Beet.TV
Summary by Beet.TV - The Root to the Media Revolution
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
DISH Media Sidesteps IP Targeting Woes With Direct Customer Signals – Beet.TV
As the advertising industry grapples with signal loss and the diminishing reliability of common identity markers, the hunt is on for more durable frameworks to connect with audiences, particularly in the booming connected TV space. Some think a direct, authenticated relationship with a consumer, built on deterministic data like a physical address or a verified email, provides a far more stable foundation for targeting and measurement. Kemal Bokh…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
