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Digital PR in the UK vs US [Part 2] with Will Hobson
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Digital PR in the UK vs US [Part 2] with Will Hobson
Digital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S. market offers untapped opportunities and diverse terminology. Story-first approach drives results: Strong, relevant stories outperform tactics; success hinges on cultural relevance and newsworthiness over media connections. AI and SERP changes demand strategic PR shifts: Brands must focus on trusted source mentions and visibility i…
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