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Digital down as traditional channels return to the mix - DecisionMarketing
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Digital down as traditional channels return to the mix - DecisionMarketing
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and more professionals planning to increase to their traditional media budgets by over 50% compared to 2024, including direct mail, out of home and cinema. That is according to Nielsen’s seventh Annual Marketing Report, which reveals that while new budgets do still predominantly go to digital, overall they plan to spend less online this ye…
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