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Digital Audio Continues to Power Ahead According to IAB Research

Summary by adworld.ie

Lee Thompson, IAB Audio Council New research carried out by RED C for IAB Ireland has found that over three quarters of all adults age 16+ listen to digital audio. The new Irish Digital Audio Research found that digital audio listeners tend to be younger, from higher social grades and are more likely to be working full time The research was commissioned by IAB Ireland’s Digital Audio Council and represents the sixth wave of ‘Listen Up Ireland’ w…

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Digital Audio Continues to Power Ahead According to IAB Research

Lee Thompson, IAB Audio Council New research carried out by RED C for IAB Ireland has found that over three quarters of all adults age 16+ listen to digital audio. The new Irish Digital Audio Research found that digital audio listeners tend to be younger, from higher social grades and are more likely to be working full time The research was commissioned by IAB Ireland’s Digital Audio Council and represents the sixth wave of ‘Listen Up Ireland’ w…

2 days ago

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adworld.ie broke the news in 2 days ago on Friday, April 4, 2025.

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