Digital Advertising Investment Grew by 10.5% in Europe
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The French digital advertising market continues to grow. According to Olivier Wyman's 36th edition of the SRI's Observatoire de l'e-pub in partnership with UDECAM, the market generated €6.689 billion in the first half of 2026, or +12% compared to the first half of 2025. A growth driven mainly by the social and retail media. The social sector continues to rise. There is no change in the digital advertising market, but a trend that is confirmed se…
Last year it was marked in Europe by low economic growth, geopolitical tensions, inflation or consumer withdrawal, and yet spending on digital advertising increased by 10.5%, to €131.1 billion. IAB Europe’s AdEx Benchmark 2025 report, which interprets it as a sign that marketing is increasingly integrated as a sales or commercial distribution infrastructure, shows that video investment grew by 19.6%, reaching 34 billion euros, and for the first …
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