Digiday: Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans | ResearchBuzz: Firehose

Irish Delegation Prepares to Descend on Cannes Next Week

A 103-strong delegation from the Irish advertising and marketing community will head to the south of France next week for the annual Cannes Lions Festival. This year, nearly 150 entries from Irish agencies and clients were submitted in the hope of making the all-important shortlist.  Some of the entries came from agencies like Droga5, Folk VML, Catapult, Diageo, Forsman & Bodenfors, Ogilvy, Paddy Power, PHD and Publicis Dublin which has already …

Digiday: Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans | ResearchBuzz: Firehose

Digiday: Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans. “Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future, full stop. Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track on its product road map, marketers on the Croisette are gearing up…