Glenn Martens Exits Diesel with Moans, Headbanging and Barely-There Looks – WTOP News
The show mixed hybrid denim looks with a perfume promotion as Martens closed a five-year Diesel tenure and shifted focus to Maison Margiela.
- On Tuesday, Glenn Martens concluded his five-year tenure at Diesel with a racy, body-positive show during Milan Fashion Week. The provocative runway featured shredded denim and trompe l'oeil designs creating illusions of leather.
- Since joining in 2020, Martens revitalized Diesel from a jeans-and-T-shirt specialist into a hedonistic lifestyle brand synonymous with wild partying and provocative aesthetics. He now transitions to focus full-time on OTB-owned Maison Margiela in Paris.
- Showcasing trademark textile innovation, the collection featured 'Pantasocks' and Laser-cut T-shirts that appeared to be falling apart during a morning-after 'walk of shame.' Performers engaged in intense theatrics set to a remix of Donna Summer's 'Love to Love You Baby.'
- Serving as an experiential marketing stunt, the show promoted Only Desire, Diesel's new feminine perfume launched over the summer. Model Ella Snyder wore the closing look, bookending the designer's five-year chapter at the brand.
- Reflecting on his departure, Martens stated, 'we never pretended to be a luxury brand, even though we were on during fashion week.' He emphasized celebrating community while maintaining respect for the clothes.
23 Articles
23 Articles
Glenn Martens exits Diesel with moans, headbanging and barely-there looks – WTOP News
MILAN (AP) — Diesel creative director Glenn Martens went out with a racy, body-positive collection during Milan Fashion Week on Tuesday, ending a tenure that revitalized and revolutionized the brand. The runway, bathed in red light, set the stage for a provocative show. That was driven home midway when Diesel models planted in the stands...
Glenn Martens exits Diesel with moans, headbanging and barely-there lo
MILAN (AP) — Diesel creative director Glenn Martens went out with a racy, body-positive collection during Milan Fashion Week on Tuesday, ending a tenure that revitalized and revolutionized the brand. The runway, bathed in red light, set
The Toronto Star
Glenn Martens exits Diesel with moans, headbanging and barely-there looks
MILAN (AP) — Diesel creative director Glenn Martens went out with a racy, body-positive collection during Milan Fashion Week on Tuesday, ending a tenure that revitalized and revolutionized the brand.
Belgian fashion designer Glenn Martens bid farewell to Diesel, where he served as creative director for six years, with his final fashion show. The erotic figures performed by the performance artists among the audience at the show became a topic of discussion.
canaledieci.it
The steel structure and the red lights remind a Berlin club. It could almost be the infamous Berghain, since in the front row is sitting the dreaded bouncer now most famous of the club itself, Sven Marquardt. But we are in Milan, from Diesel, for the last parade designed by Glenn Martens, which, should be specified, [...]
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