Derek&Eric behind refreshed branding for Little Dish

Derek&Eric behind refreshed branding for Little Dish

A family of “fantastical animals” is the focal point of a redesign for children’s food brand Little Dish. The post Derek&Eric behind refreshed branding for Little Dish  appeared first on Packaging News.

Your Brand Is What Is Received, Not What Is Sent - Branding Strategy Insider

I’ve been spending many, many years working with various sized brands – from huge multi-nationals to smaller scale ups. But one thing I find that holds across whatever size or age of business, is the idea that your brand is proprietary. That the brand is owned by the business. But this simply isn’t the case. Your brand isn’t how you look. It’s how people see you. Your brand isn’t how you sound. It’s how people hear you. Your brand isn’t what you…