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Dentsu launches programmatic CTV Marketplace responding to viewer behaviour - Campaign Middle East
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Dentsu launches programmatic CTV Marketplace responding to viewer behaviour - Campaign Middle East
Dentsu has launched a programmatic connected TV (CTV) marketplace in the MENA region, powered by Dentsu Media Exchange (DMX), in response to the region’s accelerating shift toward streaming. Reportedly an industry-first move, the CTV marketplace gives advertisers access to premium regional and global CTV inventory, all through a single platform. “This is more than a […] The post Dentsu launches programmatic CTV Marketplace responding to viewer b…
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