Taika Waititi Directs Brad Pitt in Global ‘Perfetto’ Campaign for De’Longhi via LOLA MullenLowe

De’Longhi appoints VCCP as Creative and Strategic agency of record for UK & Ireland

London, 5th September 2025: Following an initial research and experiential collaboration with De’Longhi, the world’s leading domestic coffee machine brand, VCCP has been appointed as their creative and strategy agency of record for the UK and Ireland without a call for pitch. The relationship began when VCCP’s Retail Experience team undertook shopper research and retail redesign work for De’Longhi across Curry’s and John Lewis. This led to the c…

Taika Waititi directs Brad Pitt in global ‘Perfetto’ campaign for De’Longhi via LOLA MullenLowe

For the first campaign from LOLA MullenLowe – De’Longhi’s newly appointed global creative agency of record – teams from FINCH and Hood & Co. brought local muscle to a 90+ production crew. The campaign, filmed on the shores of Lake Wakatipu in Queenstown, marks the first collaboration betwe